Contrary to popular belief and practice, the core principles that drive network marketing are the based on FULFILMENT of promises – not just PROMISES of fulfillment.

In other words, people are much more satisfied and excited, long term, by EATING a good meal than by LOOKING AT an impressive menu!

Yet most time and effort in network marketed is devoted to trying to attract people through lavish promises of what might be (usually supported by holding up the the high income earners – less than 1% of the people in most companies – as examples) rather than ensuring that the people who buy the “Dream” actually experience genuine success, right from the beginning.

If you are starting an MLM company, MOST IMPORTANT is to design an effective MLM plan according to you target market, your chosen product industry, your 'to be' customers. Discuss with your team and take help of expert to check the payouts to be distributed to the members.

Importance of good Software and better Support comes into play when your MLM Company starts taking off the ground and joining in the company start increasing at rocket speed.

The performance of the Software and Vendor support appears in actual form at this stage when your energy and enthusiasm is very high every body starts working at full pace, but BACK BONE of your company i.e. your Company Software starts frustrating you. Leaders and Members starts shouting at you and negativity spreads into the market like Swan Flu, and you are helpless.

When you discover that the benefits outstrip the promises made about them, and all the conditions that had to be met to obtain those benefits (including the purchase price and actually using them), you get REALLY enthused.

Anticipation – the promise of fulfillment – is one thing, but it’s short-lived if the benefits aren’t soon forthcoming. Personal experience of the benefits – the fulfillment of the promise – is MUCH more potent, and it continues as you share the benefits with others and continue to experience them for yourself.

An added benefit is not having to face an ethical dilemma whenever you try to sell or sponsor without that personal experience of the claimed benefits. It undermines your integrity, self-respect and credibility.

Some of those customers will catch your own enthusiasm, and your reality will become their vision. They’ll join you and experience the benefits of reciprocal income, immediately.

This will begin to create residual income for you – the REAL income stream in network marketing, because it’s high leverage. The more people who join you, the more your income will grow – yet your time and effort will remain at the same kind of level.

Now you’re enthusiasm is climbing rapidly, based once more on actual fulfillment, not mere promises. And because your people are experiencing their own fulfillments based on actual experience, the synergy within your team becomes extremely powerful.
That’s the whole “shooting match” – anything more complicated than this loses the plot badly, and will soon sabotage your efforts.

Complicating your network marketing business is the fastest way to LOSE the benefits and emotional fulfillments. Remember – your people will do what they SEE YOU DO, not what they hear you say.

Stay close to your new people – they’re your most potent source of renewed enthusiasm, as they experience the kind of differences that you originally experienced, that got you so excited.

And if your enthusiasm starts to wane, and you feel yourself growing “stale”, the solution is simple… just begin sharing the products and income and business benefits with some new people, and enjoy a fresh infusion of excitement for yourself, from their excitement at experiencing the fulfillments – NOT just promises – that are the REAL motive power in network marketing.