| Why MLM works |
If you ask people involved in MLM to define WHY the system works, it's almost a 100% certainty that they'll describe HOW it works instead... the pay plans, the procedures, the practices, the structures, etc etc etc, when what really makes it work are the little-known principles on which it's based. |
They're not the same thing. Not even close. And what it says, loud and clear, is that they don't have a clue about WHY network marketing works. That's especially worrying when it's the owner or chief executive of the company! |
| There are basically two types of people in business... |
| • Innovators and |
| • Imitators |
| Innovators understand cause and effect, so they're in control of the processes involved. If things go wrong, they have a good chance of fixing them, fast. |
Imitators see the effects of innovators' discoveries and think that they're the causes! When things go wrong (not if, but when — guaranteed!) they haven't a clue how to fix them because they have no idea of the cause-and-effect processes involved. |
When you consider that 95% of all MLM companies fail within the first five years, what does that suggest about the people running them? |
Yep... they're imitators who've seen something that impresses then and copied it, but without understanding what's really powering it. So this is one of the most crucial insights you need to have before starting an MLM company. |
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